Ufuk Seçgin is the Co-founder and CMO of Halalbooking, the world’s leading online travel agency dedicated to halal-conscious travellers. Since joining the company in 2014, he has played a central role in shaping Halalbooking’s product proposition, brand positioning, and global marketing strategy, contributing significantly to its international scale and category leadership. Together with the founding team, Ufuk is focused on the ambition of leading Halalbooking to an IPO in 2030.

Born and raised in Hamburg, Germany, Ufuk studied at Euro-Business-College before relocating to the United Kingdom, where he completed an MBA in Cardiff. He began his career in the corporate sector, spending over a decade in senior global marketing roles within BP’s lubricants division. During this time, he worked with internationally recognised brands including Castrol, BP, and ARAL, developing deep expertise in brand management, global campaign leadership, and multi-market strategy across international markets.

Since transitioning into the halal travel sector, Ufuk has built extensive global experience through frequent travel and hands-on evaluation of halal-friendly hotels and destinations. This practical exposure has given him a deep understanding of Muslim traveller expectations, behaviours, and evolving preferences, as well as the operational and commercial requirements for destinations and hospitality partners seeking to serve this market effectively.

His strategic expertise spans the halal-friendly travel and tourism ecosystem, with particular focus on Türkiye as a global leader in halal-friendly beach resorts; Saudi Arabia’s rapidly expanding tourism sector, including beach destinations, cultural tourism, and Umrah-plus offerings; and key leisure destinations such as the Maldives and Morocco. He has also been instrumental in developing Halalbooking’s loyalty strategy via the Halalbooking Loyalty Club and has a particular interest in building long-term loyalty programme partnerships with airlines, banks, and other major loyalty platforms to grow a broader halal travel ecosystem.

Alongside his commercial leadership, Ufuk has held several senior leadership and advisory roles within community and humanitarian organisations. These include serving as Chair of the International Affairs Committee at the Muslim Council of Britain (MCB), as well as founding Chairman of Hasene Humanitarian Aid UK and The Alberonius Foundation. He is also a founding member of the Muslim Trade Forum (MTF). Through these roles, he has supported humanitarian and development initiatives across Aceh, Pakistan, Nepal, Myanmar, Syria, East Turkestan and Palestine etc. reflecting a strong commitment to social responsibility and global development.

Ufuk is an experienced interview partner for television programmes and newspapers and regularly contributes as a moderator and panellist at international tourism conferences. His marketing expertise includes loyalty programme partnerships, influencer marketing, social media strategy, email marketing, and B2B marketing for travel agencies.

He is fluent in German, English, and Turkish, with intermediate proficiency in French, enabling him to operate effectively across diverse international markets.